I am very particular about what I buy -- and evaluating fading (or the possibility of it) is part of what goes into the decision to buy or not. I buy lots of polo shirts and sweaters, and will only buy "better" brands. A Talbot''s polo shirt is not likely to bleed, nor is a Polo/Lauren, or Lands End. A Basic Editions (KMart) or George (Walmart) shirt probably will bleed. If a piece looks faded, or it if looks like the type that will fade, I just don''t buy it!
So much of what I buy ends up being hand-washed anyway (I have a thing for cashmere sweaters) -- so there isn''t too much danger of a red shirt bleeding on to all of the whites (and I must say, that is something that at least every man I know has managed to do at least once!). I don''t like the look of faded colors -- but when it comes to the color red, I think faded red denim looks kinda cool (a sort of "Nantucket Red" kind of look).
There are some laundry detergents supposedly formulated to help avoid color fading and bleeding.
Thriftily,
Alexandra
www.livingwithoutmoney.blogspot.com